By Tim Houghten
The Curated Content Debate & Importance of Curated Investment Opportunities, and Investors
As we state several times at 1000 Angels, the private investor network that connects startups with investors, there are many risks involved with investing in startups, but curated opportunities and investors can help minimize those risks. “Curation” has gone from being a hot hashtag to an unbearable cliché on the web. At least in the way it is used to describe what some startups are doing. For every 1,000 ‘curated’ spam sites there is a multibillion dollar valued masterpiece that is bringing priceless innovation online.
So where did curation get lost? What types of curation presents virtual mines that should be tapped?
Curation focused startups and businesses in 2015
Curated startups and investment opportunities
The State of Curation in 2015
The get rich quick crew quickly carved out a tragic pitfall for amateur online entrepreneurs. They buy an ebook, throw up some copied content and “make millions while sitting on the beach system” hasn’t been profitable for many. It has been downright counterproductive for most. In fact, Google’s Matt Cutts estimates that around “25 to 30% of all content on the web is duplicate content.”
This has eroded the attention of consumers. But, done right; curation can have immense value.
Social Media Today explains that when it comes to content - curation should be used for inspiration, not copying. Via a Slideshare presentation on ‘Building Thought Leadership in an age of Curation’, Corinne Weisgerber, Ph.D. of St. Edward’s University highlights the need to contextualize, edit, and host the ‘conversation’. Think attending a live panel, industry tradeshow, or consulting with a veteran mentor. On March 30th, 2015 HubSpot proclaimed that there is still a need for trusted curators. These principles of trust and context are seconded by the Knight Foundation in its advice for entrepreneurs. And Twitter is still betting big with its new Curator.
So while unedited spewing of regurgitated, duplicate text is a loser, startups Instagram and Uber have proven that curation can be worth more than a billion dollars to both founders and investors.
Data and wearables are likely to increase the benefits of personal curation in the near future. This is especially true when it comes actionable lifestyle content with is seamlessly engaging individuals, as well as healthcare startups that go beyond monitoring, to prevent problems.
The Curation Equation
So what’s the importance of having curated investors and startups? It’s all about the digits.
Curation is critical for investors seeking investment opportunities. You didn’t work as hard as you have for so long only to have to turn investing your capital into more than a full time job. Or one with no job security at that.
Investors need curated investment opportunities to:
Hone in on quality startup investments
It sounds simple; but your time is priceless. It’s your investment portfolio, financial security, and lifestyle on the line. Go fishing in the massive pool of aspiring startups in the world, or get curated investment opportunities right on your mobile device? The math should speak for itself.
The same applies for startups seeking funding from investors. Raising capital can be incredibly time consuming and expensive. Few realize just how tasking it can be until they look back and tally up the months or years, and dollars piled up in their wake. Having curated investors makes all the difference. Can you put a dollar figure on the advantage of your pitch being recommended to highly qualified investors, who are interested in your sector, and who are actively looking to fund startups like yours? For the vast majority it is the make or break for their life’s work.
Onevest provides a platform for both curated investors, and curated investment opportunities. And you’ll never have to suffer your time being wasted with the same information you’ve already seen somewhere else. This is where the best teams get funded. So long live curation!