Two Moms Recruit Advisers on CoFoundersLab to Help Activity Rocket Take Off

Finding camps and classes for children is a painful process that all too many parents have experienced. Both sides are lacking the time and resources needed to make it a smooth process. Parents have trouble finding exactly what they are looking for, which may only come after an exhaustive online search. Camp/activity providers lack the digital marketing tools to reach those parents. Lisa Friedlander encountered this problem while searching for activities for her then three-year-old. Her friend, Ilene Miller, had recently made travel plans using one of the many straightforward travel sites. The two linked up, and Activity Rocket was created as an OpenTable-type model to make booking a camp/class for children as simple as making a restaurant reservation.

Lisa Friedlander (CEO) and Ilene Miller (COO), co-founders of Activity Rocket. 

Lisa Friedlander (CEO) and Ilene Miller (COO), co-founders of Activity Rocket. 

Lisa and Ilene launched Activity Rocket in October 2011 in Bethesda, MD, but they lacked necessary aspects in starting a business. They needed technology experts to advise them on developing the platform. After attending a CoFoundersLab Matchup event, the pair created a profile, and after hearing about the benefits of a PRO membership, upgraded to PRO members. That upgrade, as well as their diligent responsiveness, led to connections with several people interested in helping Activity Rocket grow. The team has since worked with THREE individuals who have served as technology advisers with, according to Lisa, the potential of becoming part of the management team. CoFoundersLab helped Activity Rocket find the tech talent they so desperately needed, and now they are truly taking off. Lisa explained:

CoFoundersLab allowed us to work with fantastic people at really no cost to our company, and these individuals have truly made a substantial impact on our business.

Activity Rocket has over 600 businesses listed on their site, and have had over 150,000 unique visitors. They are currently a finalist in the Startup Maryland Pitch Across Maryland Bus Tour, competing for a chance to pitch at the InvestMaryland Challenge and win $100,000. Watch the video and “like” it to vote for them!

Follow Activity Rocket by visiting their website here, or following them on Facebook and Twitter.

Activity Rocket is helping parents search for activity providers for kids ages 0-18 in the DC metro area, by type of activity, day, location, and price. Compare and select the best activity for your child, instantly share your choices with friends, and pay for your classes all in one-stop! Happy Kids = Happy Parents!