Content BLVD arose out of the realization that the public has grown more and more annoyed by irrelevant, intrusive advertising. As far back as 2010, co-founders Daniel Ripoll (CEO) and Mike Sobol (CMO) noticed the rise of ad-skipping services at the same time that ad click-through rates were declining. They watched revenue flow from traditional advertisers to content marketing. The market needed a better way for brands to reach consumers who wanted to hear their messages.
Since April 2012, Content BLVD has booked over $450,000 in revenue and signed more than 100 clients for its original content marketing services. Customers range from mom-and-pop shops to nonprofits and global enterprises, such as the Breast Cancer Society and Home Depot. Content BLVD connects businesses with publishers and media partners who can boost their SEO metrics, drive referral traffic, and expand brand reach across various channels.
Its biggest challenge was taking advantage of all the technological changes that are disrupting the $62 billion Web marketing industry. After Content BLVD graduated from the Boomtown Accelerator program in Boulder, Colorado this June, flush with advice from 100 mentors and additional funding, it turned its full attention on its Web infrastructure. Dan and Mike created a profile on CoFoundersLab in search of a technology guru with startup experience.
Enter George McKenzie. With over a decade of startup experience, McKenzie has earned a reputation in fields like process methodology, quality, and automation. He founded YesDocs and shepherded the development of the engineering department at Volusion.com. With McKenzie on board as CTO of the six member management team, the last piece of Content BLVD’s creative business model fell into place.
The search for a technical co-founder can be one of, if not the most difficult step in building your core team. Gaining access to the 40,000+ member network of CoFoundersLab helped Content BLVD solve this problem, and we want to help solve it for entrepreneurs everywhere. Our team-building platform, now combined with our equity crowdfunding platform, is giving entrepreneurs the chance to take the first series of critical steps in launching a successful company.
Content BLVD is working to do away with interruptive advertising in favor of brand integration. By matching businesses with bloggers, Youtubers, television producers and more on an open platform, brands gain easier access to the content that their customers are already enjoying.